Reticulating splines…

It’s been a little while since my last post, so I thought I’d better do a quick status check. What have I been up to recently? What on earth could possibly keep me so busy that I’ve been unable to blog? It’s mainly a mix of work-stuff and a big project. Read on to find out more about both, as well as a few other bits and pieces, and also maybe some teasers about future posts.

Continue reading

3 advanced techniques for the Mixpanel and Google Analytics power user

What do you do when you feel like you’ve reached the limits of what Mixpanel and/or Google Analytics can offer? Well, as a reader of this blog, I can assume you’re not the type to give up. In this fourth instalment of my series on using behavioural event data, I explore some semi-hidden features of Mixpanel, discuss Google Data Studio, and square up to a Frankensteinian stitching of Mixpanel to your ESP of choice. It’s gonna be a wild ride – buckle up!

Continue reading