Understanding your users – an introduction to behavioural data

Understanding how people are using your app is crucial to your mission as a developer. If you don’t know how your users are interacting with your code, how can you work out how to improve it? As the first instalment of my new blog series on behaviour data collection and analysis, this post covers some of the foundations. So, if you’re new to behaviour data and want to learn more, read on…

Continue reading

3 advanced techniques for the Mixpanel and Google Analytics power user

What do you do when you feel like you’ve reached the limits of what Mixpanel and/or Google Analytics can offer? Well, as a reader of this blog, I can assume you’re not the type to give up. In this fourth instalment of my series on using behavioural event data, I explore some semi-hidden features of Mixpanel, discuss Google Data Studio, and square up to a Frankensteinian stitching of Mixpanel to your ESP of choice. It’s gonna be a wild ride – buckle up!

Continue reading