3 advanced techniques for the Mixpanel and Google Analytics power user

What do you do when you feel like you’ve reached the limits of what Mixpanel and/or Google Analytics can offer? Well, as a reader of this blog, I can assume you’re not the type to give up. In this fourth instalment of my series on using behavioural event data, I explore some semi-hidden features of Mixpanel, discuss Google Data Studio, and square up to a Frankensteinian stitching of Mixpanel to your ESP of choice. It’s gonna be a wild ride – buckle up!

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